associate creative director // social + influencer
I bring big campaign thinking to social-first creative.
I started my career as a designer-turned-art-director fresh out of D&AD New Blood and into VCCP, where I learned to build big, integrated campaign ideas. From there, I moved into social, influencer and content creative at VaynerMedia, leading the Zalando social creative before freelancing brand and social strategy for creator talent as well as a little stint with Google.
Now, as an Associate Creative Director at DEPT®, I bring those worlds together, combining the ambition and craft of traditional campaign thinking with the speed, cultural relevance, and platform expertise of social. I lead award-winning campaigns, drive always-on social machines, nuture teams, win pitches, and I’ve recently launched our insights collective, INDEPTH.
clients include //
PepsiCo
L’Oréal
eBay
easyJet
Zalando
Google
NatWest
DEPT
Senior Lead Creative → Associate Creative Director
2024-Present
I’ve led creative across a range of accounts at DEPT® from driving award-winning campaigns to overseeing always-on social and managing a team of creatives. I’ve contributed to pitch wins, secured awards, and launched our insights collective - building systems that turn our cultural insights into work for clients. Currently I lead social and influencer creative across PepsiCo and L’Oreal.
Clients: PepsiCo, L’Oreal (pitch win), eBay, easyJet, Diageo, VISA
I started my career as a designer-turned-art-director fresh out of D&AD New Blood and into VCCP, where I learned to build big, integrated campaign ideas. From there, I moved into social, influencer and content creative at VaynerMedia, leading the Zalando social creative before freelancing brand and social strategy for creator talent as well as a little stint with Google.
Now, as an Associate Creative Director at DEPT®, I bring those worlds together, combining the ambition and craft of traditional campaign thinking with the speed, cultural relevance, and platform expertise of social. I lead award-winning campaigns, drive always-on social machines, nuture teams, win pitches, and I’ve recently launched our insights collective, INDEPTH.
clients include //
PepsiCo
L’Oréal
eBay
easyJet
Zalando
NatWest
DEPT
Senior Lead Creative → Associate Creative Director
2024-Present
I’ve led creative across a range of accounts at DEPT® from driving award-winning campaigns to overseeing always-on social and managing a team of creatives. I’ve contributed to pitch wins, secured awards, and launched our insights collective - building systems that turn our cultural insights into work for clients. Currently I lead social and influencer creative across PepsiCo and L’Oreal.
Clients: PepsiCo, L’Oreal (pitch win), eBay, easyJet, Diageo, VISA
Freelance
Senior Creative
Feb-Aug 2024
Specialised in social, content, and brand strategy, delivering creative and content strategy. I led creative and content for Google UK at Jellyfish, shaping social-first thinking for the account and worked as Creative & Social Strategy Lead for Roxie Nafousi, developing brand and content strategies.
VaynerMedia
Mid-Weight Creative
2022-2024
This is where I moved into social and platform-first thinking, working on Zalando across both campaign and always-on social. I led the Zalando social team and developed a recurring, season-led podcast for NatWest.
Clients: Zalando, Natwest
VCCP
Junior Creative → Mid-Weight Creative / Art Director
2018-2022
Picked up at D&AD New Blood VCCP is where I was immersed in conceptual 360 thinking and fully integrated campaign work. Over my time there, I truly learnt what TTL advertising was, learned from some brilliant minds and pitched and delivered work for brands including Walkers, TfL and Holland & Barrett.
Clients: Walkers, TfL, Holland & Barrett, McArthurGlen
Loughborough University
1:1 Graphic Communication and Illustration
2015-2018
Senior Creative
Feb-Aug 2024
Specialised in social, content, and brand strategy, delivering creative and content strategy. I led creative and content for Google UK at Jellyfish, shaping social-first thinking for the account and worked as Creative & Social Strategy Lead for Roxie Nafousi, developing brand and content strategies.
VaynerMedia
Mid-Weight Creative
2022-2024
This is where I moved into social and platform-first thinking, working on Zalando across both campaign and always-on social. I led the Zalando social team and developed a recurring, season-led podcast for NatWest.
Clients: Zalando, Natwest
VCCP
Junior Creative → Mid-Weight Creative / Art Director
2018-2022
Picked up at D&AD New Blood VCCP is where I was immersed in conceptual 360 thinking and fully integrated campaign work. Over my time there, I truly learnt what TTL advertising was, learned from some brilliant minds and pitched and delivered work for brands including Walkers, TfL and Holland & Barrett.
Clients: Walkers, TfL, Holland & Barrett, McArthurGlen
Loughborough University
1:1 Graphic Communication and Illustration
2015-2018