I’M MEG an integrated Creative and Art director specialising in conceptualising, visualising and executing creative campaigns.

From my time working at through-the-line global advertising agencies, I have a wealth of experience creating global 360 brand campaigns across a range of channels including TV, Digital, Social, and Experiential Events. A conceptual thinker focussed on the ‘big idea’ and dedicated to seeing this vision through to the very last detail. Real people, culture and brand storytelling fascinates me. I love creating ideas that challenge norms and push culture forward. 

I am currently a Head of Brand Creative and Content Strategy in-house at Roxie Nafousi, author of the self-help phenomenon MANIFEST. I concept and create campaign ideas for launches, products and imagery across multiple social platforms, driving sales and establishing an engaged a community within the luxury, wellness and lifestyle space.

Prior to this client-side venture, I was diving head first into social at VaynerMedia, a consumer-first creative agency driven by insight. I have led creative for seasonal campaigns for Zalando, driven influencer campaigns, worked with TikTok to craft how they show up on TikTok, launched a podcast and pitched and won new business. I’ve leant to be challenged by performance and insights data, created hyper-reactive content and become a go-to girl for platform insights. 

Prior to this I was at VCCP, working on 360 ATL campaigns from initial conceptual stages to post production. I created TV campaigns for Walkers, repositioned a brand identity with Holland & Barrett, won multiple pitches and art directed a mug of Cadbury’s Hot Chocolate for 2 whole days - unreal. 


A self-starter with a growth mindset, I love both learning from and nurturing creative teams, diving into strategy and creating bold ideas for brands that disrupt culture. I’m hugely passionate about fashion, lifestyle and luxury sectors, have an obsessive eye for trends and a finger on the pulse. 

Outside of ads, I’m obsessed with interiors, all things fitness, wellness, pilates and running, Ottolenghi, curating events, hosting personal dinner parties I can’t afford, solo traveling and building out my very comprehensive list of favourite restaurants and coffee shops. I’m headstrong, hands-on and I hate sitting still - I feel immensely lucky that my job allows me to do all that and more, every day.