Creative
Content
Influencer Strategy
Social Commerce


Creative Director: Bel Moretti
Lead Creative: Meg Day & Sasha Jackson
Head of Influencer: Tiah Slattery
Agency: DEPT 
DOP: Joe Austin

Bronze Lovie Award
People’s Lovie Award

To bring some heat to the coldest part of the year, we launched the Temp Drop Shop -  a British corner shop with a kick. It only opened when the temperature dropped, but instead of appearing on the high street, it lived where Gen Z spends most of its time: TikTok.

Every day at 4pm, when the weather got colder, the shop opened its virtual doors to drop a range of exclusive, limited-edition products designed to warm people up. Think unexpected collaborations like the Extra Flamin’ Hot Ginsters Sausage Roll, Doughlicious Cookie Dough & Gelato Bites, and a Extra Flamin’ Hot UpCircle Lip Balm.

Inspired by TikTok’s challenge culture, we blended entertainment and commerce into one experience, making it easy for people to discover products and shop directly through content. Influencers Ash Holme, Axel Blake and Oli Paterson took on spicy challenges to earn their rewards, served up by Britain’s favourite shopkeeper, Asim Chaudhry.

Created in partnership with PepsiCo’s in-house agency Sips & Bites.